New mic, who dat?
This is a single insight from This Week in Apps #64 - TikTok the King Maker. Check out the full article for more insights.
Two weeks ago, VC favorite Clubhouse finally released its Android app. Having seen downloads slump over the last few months on the iOS side of things, I was very interested in seeing how Clubhouse would do on Android now that they're popular enough.
The downloads didn't fail to surprise me. We estimate Clubhouse was downloaded by 2.8M Android devices in the first two weeks of its life, outpacing iOS downloads, which we estimate at 1.7M in the same period.
Small surprise, the US isn't the top source of downloads but rather comes in at #4 with a meager 4.4% share of downloads. The top countries downloading Clubhouse from Google Play are India (46.4%), Egypt (18.5%), and Thailand (7.7%).
What's interesting is that the excitement on Google Play seems to have spilled over to the App Store, where downloads grew more than 10x in the last week, from a daily average of 25K to more than 330K nearly every day in the last week.
Bottom line: Clubhouse seems to have cemented its place in the short list of social media companies. Its next big challenge would be monetizing successfully, a challenge it's starting to tackle by offering in-app contributions for creators, a model that works very well for Twitch.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
