Peacock's Squid Game
This is a single insight from This Week in Apps #84 - Can't Stop Won't Stop. Check out the full article for more insights.
Have you seen Peacock's revenue this week? In case you haven't, it's gone waaaay up. And by that, I mean daily revenue doubled!
This is the biggest single-day jump in Peacock's entire history, and by a lot.
We estimate that net revenue across the App Store and Google Play grew by as much as 150% over the last few days starting on Friday (+110%), peaking on Sunday (+150%), and slowing back down on Monday (+122%). Revenue was still considerably higher as the week continued.
In total, Peacock added $2.8M in net revenue between Friday and Wednesday, according to our estimates. For context, it took nearly two weeks to add the same amount before the spike.
So, what happened? La Brea happened. That's the name of a new Disaster Drama that's taken off like wildfire on NBC's no-longer-new streaming service. The show was released in late September, and within two weeks, became what some suggested could be the next Lost.
You know how I always say content is king? Well, content is king!
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
