Insights

Insights 3/24/23

AI Chatbots Are Flooding the App Store and Google Play

In a very short span of four months, AI has made its way into the mainstream thanks to the magic of ChatGPT. It's become...


Insights 3/24/23

This is Why Short Sellers are Targeting Block's Cash App

News broke yesterday that Cash App, which is owned by Block (aka Square), is in trouble thanks to a variety of shady bus...


Insights 3/24/23

Prayer App Hallow's Subscription Time is Here. And It's Big.

Last month I looked at the quot;overnightquot; success of prayer app Hallow. Thanks to a massive Apple Search Ads campai...


Insights 3/24/23

LinkedIn is Turning Into the Next Instagram

LinkedIn's mobile revenue app has been on an up-and-to-the-right journey for several years now, growing as much as 5x si...


Insights 3/17/23

Twitter's Mobile Revenue Hit a New Milestone in February

February is behind us, which means it's time to check in on my favorite social network's mobile revenue. I've been wa...


Insights 3/17/23

Does Anyone Still Pay for Snapchat's Premium Subscription?

Another fairly recent subscription I've been keeping an eye on is Snapchat, which I called a paid beta when it first l...


Insights 3/17/23

Peacock & Paramount+ Doubled Monthly Revenue in the Last 12 Months

Did you think the streaming race is over? That HBO Max and Disney won while the others flail? You'd think that if yo...


Insights 3/17/23

Five Months In, CapCut Is a Bigger Threat to Video Editors Than Expected!

I've been following the rise of CapCut, TikTok's video editing app, for quite a while now. CapCut launched as a free...


Insights 3/17/23

What Does Temu's Latest Milestone Mean for App Makers?

Temu has been on the App Store since September of last year, but unlike many most other apps that come and go, Temu di...


Insights 3/3/23

Twitter Blue Launched in Japan - How Many Subscribed?

February is behind us, which means it's time to look at Twitter's mobile revenue! Actually, not this week - I want to ...


Insights 3/3/23

New Year's Resolutions Push Audible's Revenue to a New Peak

Earlier this week I wrote a keyword teardown for the keyword "audiobooks". The teardown was inspired by so many people...


Insights 3/3/23

Google Photos Rakes in Big Bucks - Revenue Soars in 2023!

Google Photos is one app I rarely come across when looking for exciting apps or trends. I'm not entirely sure why, but...


Insights 3/3/23

It's 2023 and AR Hasn't Taken Over the App Store or Google Play (Yet?)

Have you heard anything interesting about AR recently? I haven't... Just a few short years ago, however, Augmented Rea...


Insights 3/3/23

To Video or Not to Video - How Many Apps & Games Have App Preview Videos

If a picture is worth a thousand words, a video should be worth at least a thousand pictures, or a million words (depe...


Insights 2/24/23

Just How Big is the Apple TV App Store in 2023?

When the Apple TV App Store opened up in 2015 it had a lot of promise. Knowing how hard it is to develop for big game ...


Insights 2/24/23

Need an Authenticator App? Here are the Most Popular Options

Twitter recently made a security change that forced its non-paying users who use 2-factor authentication to start usin...


Insights 2/24/23

ChatGPT Delivered Another (Small) Win for Microsoft

Microsoft has been riding the ChatGPT wave for a few weeks now. Last week I looked at downloads of the official Bing a...


Insights 2/24/23

How Did a Prayer App Get to the Top of the App Store?

It's always exciting to see a new icon making it to the top of the App Store. I have nothing against Temu and TikTok b...


Insights 2/24/23

Demand for News Aggregation Apps Drops to its Lowest Since 2018

The last few years have been... busy. The kind of busy you'd read about in the news, which is why demand for new aggre...


Insights 2/17/23

ChatGPT Pushes Bing's Downloads to All-Time High

A few weeks ago Microsoft and OpenAI announced ChatGPT, which has and is currently all the rage in the tech world, will ...


Insights 2/17/23

Betting on the Super Bowl Scores Big Downloads

I noticed Draft Kings rose to (almost) the top of the App Store on Sunday, Super Bowl day. Considering this isn't bettin...


Insights 2/17/23

This Tax Season is the Biggest for TurboTax

Changes to tax filing rules improvements (and lots of ads) have made TurboTax one of the main go-to apps for filing tax...


Insights 2/17/23

The Game that's Quietly Taken Over the App Store

I noticed an unfamiliar icon was hovering all over the top apps list in the App Store over the last few weeks and had to...


Insights 2/17/23

Opportunity Time - More than 30% of Apps on the App Store & Google Play are Abandoned

There are millions of apps and games on the App Store and Google Play, but just how many are being developed actively? ...


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