Pokémon Sleep Turns Two - Are There Any Competitors Left?
When Pokmon Sleep rolled out, all the way back in 2023, I wondered how it would impact the sleep tracking segment. Pokm...
Just how Big is the Market for AI Avatars?
Everyone's talking about AI all the time now, but what you may not know is that a lot of people talk with AI these days,...
Grok's Mobile Revenue Rose 119% in Q3
Although ChatGPT is the king of AI, the race itself is far from over, and the one that seems to be winning currently is ...
Subscribe to the Newsletter
Get app news and learn about the app business with with our data-first, no fluff, newsletter. 65,000+ developers, marketers, and investors get it every week.
September Was a Mixed Month for Streamers - The Highest Earning Apps in the World
September is behind us, marking the end of the summer and almost always a drop in revenue quot;thanksquot; to back-to-sc...
The AI Race Rages On! The Most Downloaded Apps in September
Google's Gemini was almost the most downloaded app in the world in September, turning the slow back-to-school month into...
Disney Continues to Feel the Impact of Pulling Kimmel and Price Increases in Subscriber Sentiment and Churn
An analysis of app store ratings shows the effect recent decisions by the company have had on Disney+ and Hulu's standing among mobile consumers.
Mastering Apple Ads - 11 Ways to Unlock More Downloads with Apple Ads Intelligence
A step by step guide and 7 strategies for getting more downloads and saving money with Apple Ads
This Week in Apps - Can You Imagine?
#257 - Focus Friend dethroned ChatGPT for a moment, Grok is racing ahead of the pack thanks to new features and lots of promotion, the most downloaded and highest-earning apps in August, and more.
The App That Dethroned ChatGPT Isn't What You'd Expect
ChatGPT has been the top app in the US App Store for quite a while, sticking to the 1 position as if it's been glued to ...
Grok's Mobile Revenue More Than Doubled This Summer
If you're on X, you know that in the last couple of months Elon Musk has been pushing Grok's new features in a massive w...
The Multi-Billion Dollar Opportunity TikTok Created that No One's Talking About
TikTok has been the kingmaker of apps this entire year the highest earning app in the world consistently. But there's ...
Is Everyone on Vacation? The Most Downloaded Apps in August
August is behind us, marking the end of summer and the return to school and work. But before the gold and glimmer have b...
Stream Stream Hooray! The Highest-Earning Apps in August
I crunched the numbers and ranked the highest-earning mobile apps in August and can tell you right now, August was a qui...
Whiteout Heats Up – The Highest Earning Games in the World
We crunched the numbers and ranked the highest earning mobile games across the App Store and Google Play in August 2025.
Roblox Has #1 on Lock – The Most Downloaded Games in the World
We crunched the numbers and ranked the most downloaded mobile games across the App Store and Google Play in August 2025.
I have 15+ yrs of App Marketing Knowledge.. Ask me Anything
Ariel answers live Q&A on ASO, Apple Search Ads, Google Play growth, keywords, screenshots, pre-orders, and app marketing strategy from 16+ years.
App Expert Reveals How to Improve Conversion w/ Julie Tonna
Practical discussion on app store conversion optimization, custom product pages, and aligning ads, pages, and onboarding to boost installs.
This Week in Apps - A Challenging Summer
#256 - This week we're looking at the biggest winners in July, checking in on X's monthly revenue, looking into Gmail's massive revenue growth in July, and exploring a chart topper.
ChatGPT Eats into TikTok's Lead - the Highest Earning Apps in July
July is in the rear view mirror, and as the hot summer continues, it's time to rank the highest earning apps in the worl...
Unstoppable, Just Unstoppable! The most downloaded apps in July
July was an interesting month in terms of revenue, but even more interesting in terms of downloads. ChatGPT was the m...
This App Claims to Earn You Money But Might Just Be Losing Money for Everyone Involved
A few weeks ago, an app called Claim rose to the top of the App Store. With a name like Claim - Make Them Pay, I immedia...
Gmail Is Free, but That Didn't Stop It from Having Its First $100M Quarter
Most people think Gmail is free, and to many it is, but as soon as you need additional storage, everything changes. On ...
X's Mobile Revenue Stays Put While Downloads Take a Tumble
July's numbers are in, and it's time for my monthly check-in on X's revenue performance. The good news is that revenue ...
How to Get the Most Out of Custom Product Pages
Learn how Ariel uses custom product pages to boost App Store conversion, structure strategies, analyze competitors, and prepare for iOS 26.
This Week in Apps - All News is Good News
#255 - Tea continues to grow even after its big mess, demand for VPN apps is skyrocketing in the UK, a big achievement for Clash Royale, and the most downloads + highest-earning games in the world in July.
From Gossip to a Massive Data Leak: Tea's Wild Ride
Every now and then, an app comes out of nowhere and completely takes over the charts. In the last few weeks, that app wa...
